Project
Website management, redesign, production, content editor
Site URL
www.seahawks.com
My Role
Project manager, designer, editor, producer
Notes
Beginning in the summer of 2007, I began to manage the online brand for the Seattle Seahawks on Seahawks.com via coordination of site content, feature development and strategic direction
In coordinating site content I led a team of writers, videographers, grapic designers and producers in the production of day-to-day content. Content production included written features, video features, photos assets (gallaries and blogs), blogs, live video events, corporate partner promotions, internal marketing initiatives and landing page development.
Beginning in spring of 2008, I worked with the NFL Digital Media department on becoming a beta team for the new league digital media platform. In working with league personnel I offered my expertise on the site's design, functionality and backend workflow. This partnership yielded a solid platform to be built upon for all 32 NFL francises over the course of the next 3 years.
Languages
HTML. JavaScript, ActionScript, CSS
Software Used
Project
Web designer
Site URL
Seahawks Pro Shop proshop.seahawks.com
My Role
Designer
Notes
In an effort to streamline the fan experience between two separate URLs the Seahawks digital media team prioritized a re-design of the team's online ecommerce portal, prosop.seahawks.com.
After utilizing the re-designed Seahawks.com as a style guide I lead the design of a the new site using Photoshop, Flash and Illustrator.
Software Used
Project
Seahawks.com programming
Site URL
www.seahawks.com
My Role
Editor and producer
Notes
In working with a team of content professionals I led seahawks.com content programming beginning in summer of 2007.
Content highlights during this time included launching of an official club blog, team photo blog, creation of daily video schedule and written feature direction.
Content produced during this period contributed to a 16% increase in unique visitors per year.
Project
Social media strategy
Site URL
facebook.com/seahawks, twitter.com/seahawksspin
My Role
Social media manager
Notes
Via harnessing the power of social media, I was able to leverage exposure on Facebook and Twitter into increased site traffic, improved fan communications, and increased revenue.
During the final quarter of 2009, my social media management increased Facebook fans by 90,000 fans and Twitter followers by 10,000. With a combined fan base of over 130,00 the Seahawks havae grown to the 10th largest social media fan base in the NFL.
Social Media Tools
Facebook, Twitter, Ez.com, Ping.fm, HootSuite, CoTweet