Project

Seahawks.com Redesign, 2010

Site URL

 www.seahawks.com

My Role

Project manager

Notes

After two years on a beta platform I lead another redesign for Seahawks.com, this time aimed at improving site performance, usability and better platform integration

The six month redesign process was driven primarily off user research and analysis of site analytics. Based upon this feedback it was clear Seahawks fans wanted two things - more content surfaced content and a cleaner design. Both aspects were addressed by an expanded content region on the homepage and creation of more dynamic secondary pages.

Languages

HTML. JavaScript, ActionScript, CSS

Software Used

Project

Seahawks.com Redesign, 2008

Site URL

 www.seahawks.com

My Role

Project manager

Notes

Beginning in the summer of 2007, I began to manage the online brand for the Seattle Seahawks on Seahawks.com including coordination of site content, feature development and strategic direction

In coordinating site content I led a team of writers, videographers, graphic designers and producers in the production of day-to-day content.

Beginning in spring of 2008, I worked with the NFL Digital Media department on becoming a beta team for the new league digital media platform. In working with league personnel I offered my expertise on the site's design, functionality and backend workflow. This partnership yielded a solid platform to be built upon for all 32 NFL franchises over the course of the next 3 years.

Software Used

Project

Seahawks / Sounders Pro Shop Relaunch

Site URL

proshop.seahawks.com and proshop.soundersfc.com

My Role

Designer and project manager

Notes

In an effort to streamline the fan experience between two separate URLs the Seahawks digital media team prioritized a re-design of the team's online ecommerce portal, prosop.seahawks.com.

In late 2008, the same platform was leveraged to create an online commerce site for the Seattle Sounders FC. Proshop.soundersfc.com offers a integrated design with the main site, soundersfc.com.

Software Used

Project

Social media strategy

Site URL

facebook.com/seahawks, twitter.com/seahawks

My Role

Social media manager

Notes

Via harnessing the power of social media, I was able to leverage exposure on Facebook and Twitter into increased site traffic, improved fan communications, and increased revenue.