Drawing fans to the World Cup using Gowalla

Even though soccer and pubs go hand and hand we at the Sounders decided to help educate the casual fan about the top soccer pubs in Seattle and test the growing geolocation market using a branded trip on Gowalla.  

By checking in to 11 pubs using Gowalla fans can win exclusive merchandise for the Sounders FC and Seattle Bank and interact with fellow supporters in a new way.

Visit some of these links for more information on the new promotion: 

• Sounders: Press Release | Promotional homepage
• Puget Sound Business Journal: Sounders FC hopes to score with World Cup frenzy | Sounders grab for share of World Cup glory
• Techcrunch: 2010 FIFA World Cup South Africa: The Ultimate Guide To Digital Delight
• Gowalla: Trip home | MLS goes out with Gowalla

Interview with Voting 2.0 Blog

Our online voting partner Votenet Solutions recently launched blog and one of the first entries featured a Q&A about the Sounders FC's use of online voting and the embracement of "democracy in sports."

You can read the full Q&A here.  A second entry was also added outlining what other business can learn from our "democracy in sports" philosophy.

Interview with Wall Street Journal

If you haven't already check out my mention in the October 12th edition of the Wall Street Journal.  The article entitled "Fighting Social-Media Con Artists" covers how brands, including the Seahawks and Sounders FC, are fighting identity theft on social media sites.  

The article discusses our use of Ez.com for the Seahawks and Sounders FC, a service I shared a month ago.

To read the full article visit: http://online.wsj.com/article/SB10001424052748704471504574445502831219412.html

Interview with Hispanic Market Weekly

I spent a couple of minutes with Hispanic Marketing Weekly talking about the recent launch of espanol.soundersfc.com, the official Spanish site of the Seattle Sounders FC.

To read the full post visit: http://www.hispanicmarketweekly.com/featureArticle.cms?id=2059

A day at the Price is Right

At the beginning of June I had the chance to visit the Price is Right studio with Sounders FC player Taylor Graham. Taylor participated in a Sounders FC showcase featuring a trip to Seattle and a luxury suite at Qwest Field. Watch the videos below for a recap of the trip.