Drawing fans to the World Cup using Gowalla

Even though soccer and pubs go hand and hand we at the Sounders decided to help educate the casual fan about the top soccer pubs in Seattle and test the growing geolocation market using a branded trip on Gowalla.  

By checking in to 11 pubs using Gowalla fans can win exclusive merchandise for the Sounders FC and Seattle Bank and interact with fellow supporters in a new way.

Visit some of these links for more information on the new promotion: 

• Sounders: Press Release | Promotional homepage
• Puget Sound Business Journal: Sounders FC hopes to score with World Cup frenzy | Sounders grab for share of World Cup glory
• Techcrunch: 2010 FIFA World Cup South Africa: The Ultimate Guide To Digital Delight
• Gowalla: Trip home | MLS goes out with Gowalla