More of the S word

All signs seem to be pointing that one word will be shaping the web in Q4 and in 2010 - standards. 

The latest indicator can be found in Daisy Whitney's latest article on iMediaConnection.com.  Daisy makes a couple of interesting points:

• Video formats for ads need to be standardized (I believe a standard in HTML 5 will help accomplish this task).
• Metrics need to be focused on the most relevant
• The term view needs defined.  Is a view a 100% stream or just if the video has started to play?
• Potential standards need to be tested in field trials by industry leaders

Click here to read Daisy's piece on iMediaConnection.com