Kill your CPM obsession

 An interesting article in ending the obsession with CPM on the web.

CPM buying was certainly a valuable measuring tool time during a where conversion rates and interactions could not be measured, but in a digital world where nearly every aspect of the interaction can be observed and tracked it doesn't really matter how many people see your create, rather how many people interact with it.

Article highlights:

• Media planners and buyers are often not able to develop a strategy for media buys linked to business objectives
• Overemphasizing the CPM means overlooking other important areas of the buy
• Planners must look at the efficiency of the media

Read more here:

http://www.imediaconnection.com/content/23544.asp